Halifax, NS – 6 April 2017 – Twirlywoos, a DHX Media and Ragdoll Productions Ltd co-production, has teamed up with the RSPB (Royal Society for the Protection of Birds) to help support the launch of their Wild Challenge this Easter.
The RSPB Wild Challenge is a new, free online awards scheme that encourages children, families and schools to go out and get closer to nature. By completing fun activities, participants can discover the wildlife in their own back garden. Each activity can be translated into bronze, silver or gold award.
DHX Media commissioned research of 2,000 UK adults and discovered that many British parents are struggling to identify the nation’s birds for their children, whilst nine in 10 said that they want their children to learn more about birds and British wildlife in general.
Twirlywoos follows the adventures of four bird-like creatures who love to explore the world around them, providing a perfect fit with the Wild Challenge. The collaboration will be supported by Twirlywoos activity sheets, quizzes and information, which will sit on the Twirlywoos website and serve as a useful resource for parents.
Debbie Walker, Twirlywoos Brand Manager at DHX Media, said: “The UK has around 250 different species of bird, so it is understandable that people struggle when it comes to their bird knowledge. However, you don’t need to know everything about birds in order to appreciate all that’s great about them. The UK has some great locations for seeing amazing birds and other wildlife, too, so it’s well worth spending some time together as a family to see what’s out there.”
RSPB spokesperson James Harding-Morris, said: “Wildlife has always fascinated people, whether it’s the thrill of seeing your first robin at a garden feeder or a red kite in the wild. This survey shows that parents want their children to learn more about birds and be able to identify the wildlife on their doorstep. We hope this collaboration will give families the confidence to get outside and enjoy nature with their improved wildlife knowledge. The opportunity to connect with nature should be a part of every child’s life and the RSPB’s new Wild Challenge is here to help every family go on their own wild adventure.”
Anne Wood, Founder and Creative Director of Ragdoll Productions Ltd, the co-producers of Twirlywoos, said: “I am particularly delighted to endorse this campaign as I have been a member of the RSPB for many years.
“I am fortunate that I have a large garden with shrubs and trees that attract birds of all kinds. Last year when I was gardening, I was thrilled to spot a tree creeper which I had never seen before. Listening and looking for birds when I am gardening is a constant pleasure and I am sure the Twirlywoos would agree with me.”
The Twirlywoos are four, fruit tea-loving, birdlike characters who have sailed from far away to visit our world. Comical, colourful and curious, the Twirlywoos seek adventure and fun wherever they go. Whether in the real world or on their boat, they love to hide, imitate and be surprised as they discover new things.
Produced by DHX Media and Ragdoll Productions Ltd, Twirlywoos airs at 9:25 a.m. and 13:25 p.m. GMT every weekday on CBeebies.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 8985 4708
About DHX Media
DHX Media Ltd. (www.dhxmedia.com) is the world’s leading independent, pure-play children’s content company. Owner of the world’s largest independent library of children’s content, at more than 12,500 half-hours, the Company is recognized globally for such brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the multiple award-winning Degrassi franchise. As a content producer and owner of intellectual property, DHX Media delivers shows that children love, licensing its content to major broadcasters and streaming services worldwide. Through its subsidiary, WildBrain, DHX Media also operates one of the largest networks of children’s content on YouTube. The company’s robust consumer products program generates royalties from merchandise based on its much-loved children’s brands. Headquartered in Canada, DHX Media has offices in 15 cities globally, and is listed on the Toronto Stock Exchange (DHX.A and DHX.B) and the NASDAQ Global Select Market (DHXM).
The RSPB is the UK’s largest nature conservation charity, inspiring everyone to give nature a home. Together with our partners, we protect threatened birds and wildlife so our towns, coast and countryside will teem with life once again. We play a leading role in BirdLife International, a worldwide partnership of nature conservation organisations.