About Peanuts

Charles M. Schulz first introduced the world to the Peanuts characters in 1950, when the Peanuts comic strip debuted in seven newspapers. Since then, Peanuts has become a phenomenon that continues to enjoy great success around the globe. Loved by fans of all ages, Charlie Brown, Snoopy and the rest of the Peanuts gang have made an indelible mark on modern pop culture. Fans can now watch over 104 seven-minute episodes of all new Peanuts animation on major networks across the globe, including Cartoon Network and Boomerang in the U.S., and Family Channel in Canada. Peanuts also reaches fans through thousands of consumer products around the world, social media, over 50 television specials, and a daily comic strip available in all formats from traditional to digital.

The Audience

  • Young. Old. And everyone in between.

Key Facts

  • 94% brand awareness (Q Score)
  • Comic strip read by 45 million people daily, worldwide
  • Global reach that resonates in all territories from the U.S. and Canada to Europe, Asia, Japan and Latin America
  • Powerhouse fan base from daily animated shorts that air in 20 territories worldwide, incredible social media reach, The Peanuts Movie success, top primetime television ratings, and amusement park attendance in 11 North American theme parks and Universal Studios Japan

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