London, UK – 5 June 2018 – WildBrain, a leading digital kids’ network & studio, has signed an agreement with Brazil-based animation studio, Alopra, to co-produce season two of HYDRO and FLUID, a fast-paced, language agnostic, slapstick comedy series on YouTube, marking the first-ever co-production from the WildBrain studio. Under the agreement, WildBrain is acquiring a 50% stake in seasons one and two HYDRO and FLUID. Highlighting WildBrain’s ongoing strategy to invest in new and original content production, the agreement underscores the studio’s ability to co-produce animated, original content for a global audience.
“This agreement builds on WildBrain’s proven ability to manage and grow children’s content on YouTube,” said Jo Parkinson, Head of Operations, WildBrain. “In just five months of managing HYDRO and FLUID on our network, WildBrain has garnered more than 50 million views and over 200 million minutes of watch time for season one. Now, as co-producers, we’re excited to team up with Alopra for an all-new, original second season of HYDRO and FLUID, and we’re confident there’s plenty of room to further grow the YouTube audience for this unique and funny show.”
“We pride ourselves on producing top-notch quality content for kids of all ages to enjoy on YouTube, so who better to team up with than WildBrain, a proven leader in this space?” said Nicholas Paim, CEO of Alopra Studio and director of HYDRO and FLUID. “Audiences are sure to love the new HYDRO and FLUID content, as it incorporates all the elements of comedy and sillyness that they initially fell in love with. With the WildBrain team on board, we look forward to building on the success of the first season.”
Since signing on to manage season one on YouTube in January 2018, WildBrain has leveraged its branded hub channels and the official HYDRO and FLUID channel to amass more than 50 million views and over 200 million minutes of watch time for the series’ content. With the upcoming second season (26 x 1’) scheduled to launch on YouTube in July 2018, WildBrain anticipates that it will further grow the series’ online audience and create future potential broadcast opportunities.
Hydro and Fluid are two water capsules who ran away from the laboratory after gaining life in an experiment that went wrong. Through their engaging yet mischievous nature, they showcase different science experiments that can be reproduced by audience members at home.
For more information, please contact:
Trade Media: Aimee Norman at DDA Blueprint PR
+44 (0) 20 7932 9800
WildBrain is an industry leader in the management and creation of preschool and children’s entertainment content on platforms such as YouTube, Amazon Video Direct and others. WildBrain’s branded YouTube network is one of the largest of its kind, featuring more than 65,000 videos for 600 kids’ brands in up to 22 languages. The WildBrain network generated over 55 billion minutes watch time from July through December 2017. Connecting kids’ content owners with advertisers in the Advertising Video-on-Demand (AVOD) space, the WildBrain network features popular third-party brands such as Bob the Builder, Fireman Sam, Shopkins and Lazy Town, as well as much of DHX Media’s world-renowned library of 13,000 half-hours of kids’ and family content, including Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, Degrassi, Yo Gabba Gabba! and many others. WildBrain Studios also specializes in the creation of new, original content for its network, such as animated and live-action shorts; toy-play and stop-motion videos; book readings; preschool counting and alphabet videos; nursery rhymes and more. WildBrain is a wholly owned subsidiary of DHX Media (TSX: DHX; NASDAQ: DHXM).
Alopra studio has been on the market for more than 15 years. The studio began exclusively producing animations for advertising. In 2013 it re-structured it’s efforts and department between the development and production of original content. Alopra studio has broadcasted shows on channels such as Discovery Kids, Playkids and Netflix. The studio had won awards and official selections at International animation festivals including Prix Jeunesse Iberoamericano, Canlandıranlar, Fia, Canterbury AniFest, Festin and AnimaMundi. The studio has produced more than ten original and on-demand shows.