DHX MEDIA AND ALPHA GROUP TEAM UP ON REV & ROLL, AN ORIGINAL NEW ANIMATED SERIES FOR PRESCHOOLERS

High-octane series for boys and girls celebrating fun, adventure and friendship co-commissioned by DHX Television’s Family Jr. and Alpha Groups’ Jiajia channel

Global Master Toy Partner, Alpha Group, and DHX Brands to collaborate on global brand management

Halifax, NS – 2 October 2018 – DHX Media (or the “Company”) (TSX: DHX, NASDAQ: DHXM), a global children’s content and brands company, and Alpha Group, one of the world’s largest developers of animation and toys, are pleased to announce a co-investment in the brand new animated preschool series Rev & Roll. DHX Television’s Family Jr., in Canada, and Alpha Group’s Jiajia channel, in China, have co-commissioned the new CGI-animated series, which is expected to begin delivering in fall 2018. DHX Media and Alpha Group will be presenting the new series at MIP Junior and MIPCOM this October.

Josh Scherba, President, DHX Media, said: “We’re thrilled to be teaming up with Alpha Group on Rev & Roll, a wonderful new animated series about kids living in a world where their best friends are trucks, cars, ATVs and other cute anthropomorphic vehicles. With exciting adventures, comedy and the lessons of friendship, Rev & Roll is just the kind of show preschoolers are going to love, and there’s tremendous potential to grow this into a new global brand from which we can benefit across multiple revenue streams.”

Robert He, President, Alpha Group, said: “We’re super excited to team up with DHX Media on Rev & Roll, to create fun and dreams for kids and families all over the world. Rev & Roll, a show with expressive characters, dynamic story-telling as well as strong curriculum goals, features ‘Friends as Family’ and ‘GRIT’ – guts, resilience, integrity and tenacity. Alpha Group has been dedicated to global toy development for the past 25 years, and are ready to bring out entertaining and educational toys to provide kids with an in-depth Rev & Roll experience worldwide in multiple ways.”

DHX Brands, the dedicated brand management and consumer products arm of DHX Media, and Alpha Group will collaborate on global brand management. Alpha Group will be handling distribution for Rev & Roll in China, Asia, MENA and Russia, and DHX Media will be handling distribution in the rest of the world. Alpha will develop and distribute toys globally for the brand as the Master Toy Partner.

About Rev & Roll

Rev & Roll (52×11’) follows the adventures of eight-year-old Rev and his best friend Rumble – a rambunctious anthropomorphic truck with all the personality of a loyal and enthusiastic dog! Amped up and always raring to go, Rev and Rumble are an energized pair of truck-powered pals who are living the childhood dream on their family’s ranch, Accelerator Acres.  As part of a ranching family and the tight-knit community of Fender Bend, Rev and Rumble live in a revved up world where vehicles live side-by-side with their human best friends. From lovable trucks to curious dune buggies to quick thinking fire trucks, the world of Rev and Rumble is always in motion with jobs to be done and fun to be had! Add Rev’s best friend, Avery, and her ATV, Alley, to the mix, and the laughs keep on coming!

Rev & Roll was created by Scott and Julie Stewart, the masterminds behind Kate and Mim-Mim, who also serve as Executive Producers on the series, alongside Anne Loi, Kirsten Newlands and Ken Faier for DHX Media with Isaac Lin and Ray Wang for Alpha Group.

For more information, please contact:

Investor Relations: Nancy Chan-Palmateer – Director, Investor Relations, DHX Media Ltd. 
nancy.chanpalmateer@dhxmedia.com
+1 416-977-7358

Financial Media: Shaun Smith – Director, Corporate & Trade Communications, DHX Media Ltd. 
shaun.smith@dhxmedia.com
+1 416-977-7230

Trade Media: Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com 
+44 (0) 20 7932 9800

About DHX Media

DHX Media Ltd. (TSX: DHX, NASDAQ: DHXM) is a global children’s content and brands company, recognized for such high-profile properties as Peanuts, Teletubbies, Strawberry Shortcake, Caillou, Inspector Gadget, and the acclaimed Degrassi franchise. One of the world’s foremost producers of children’s shows, DHX Media owns the world’s largest independent library of children’s content, at 13,000 half-hours. It licenses its content to broadcasters and streaming services worldwide and generates royalties through its global consumer products program. Through its subsidiary, WildBrain, DHX Media operates one of the largest networks of children’s channels on YouTube. Headquartered in Canada, DHX Media has offices worldwide. Visit us at www.dhxmedia.com.  

About Alpha Group

Alpha Group Co., Ltd is the largest and the first public animation & toys corporation in China. With content as its core driving force, Alpha Group has successfully established a pan-entertainment group being involved in various industries including ACG contents, toys, juvenile products, feature films, media, games, merch licensing, AR & VR. Alpha Group has the most popular and the largest number of animation brands in China such as Super Wings, Katuri, David Backkom, Pleasant Goat and Big Big Wolf and global toy brands including Sky Rover, Drone Force, and others. In 2016, Super Wings won the 5th International Emmy Awards nomination. Alpha Group boasts the largest Chinese Webtoon Platform (U17), the powerful family media (Jiajia TV), the biggest Chinese infant brand (Auby) and the second-largest US juvenile product brand (BabyTrend). It has also invested heavily in feature films worldwide, including the Oscar-winning film “The Revenant” and “Assasin’s Creed” with Regency and has cooperated with more than 500 reputable partners in each of its domain.