Halifax, NS – 2 August 2018 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media, has signed eight new consumer products licensees for its Teletubbies brand in South Korea. The news follows the recent launch of the new Teletubbies series in South Korea on the country’s leading public broadcaster, KBS, and on streaming services Naver TV and Naver Junior. The new consumer products line builds on the strategy to expand the Teletubbies brand throughout Asia and capitalize on the significant opportunity in the region.
Targeting both children and adults, and aiming to tap into the brand’s strong heritage in South Korea, the range of new Teletubbies products will include books from Random House Korea; health based products from L2 Communications; bath and sand-play toys from Big Tree; novelty toys from Daeyoung Tongsang; footwear from Alphashoe; phone cases and accessories from Coquad; emoticons from Unico Korea; and soft toys from Ezen Creation.
“We’re thrilled to announce these deals as Teletubbies continues to delight kids and families around the world,” said Tom Roe, Commercial Director, DHX Brands. “With new consumer products coming in South Korea, and a raft of new broadcast and streaming platforms on board, kids and adults alike will be able to celebrate and share their love of the colourful quartet across cultures and languages worldwide.”
New International Distribution Deals
Further to the new consumer products deals, DHX Media’s distribution arm has signed 19 additional broadcast and streaming agreements internationally for the new Teletubbies series, bringing the total number of platforms signed for the preschool series to 54, spanning more than 100 territories worldwide.
Seasons one and two of the new Teletubbies have been picked up by the streaming service Bilibili in China; HBO Europe, for Eastern Europe; and RTM for Malaysia. In addition, season one has been picked up by Cbeebies (Australia), ORF (Austria), Tuty (Czech), Fox (Finland), Studio 100 Junior (Germany), Kan (Israel), Spacetoon (Middle East), and Puls (Poland), Rakuten Wauki (Spain). New deals for season two include ABC (Australia), ETV (South Africa), NPO (Benelux), Télémagino (Canada), Hop! (Israel), E-Junior (Middle East), and YoYo TV (Taiwan).
For more information, please contact:
Media: Shaun Smith, Director, Corporate & Trade Communications, DHX Media Ltd.
Investor Relations: Nancy Chan-Palmateer, Director, Investor Relations, DHX Media Ltd.
About DHX Brands
DHX Brands is the dedicated brand management and consumer products arm of DHX Media Ltd. (TSX: DHX, NASDAQ: DHXM), one of the world’s leading children’s content and brands companies. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young adult markets. With expertise in brand development, licensing, marketing and creative, we build and manage brands that captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences and digital media. DHX Brands’ world-class portfolio includes Teletubbies, Strawberry Shortcake, Twirlywoos, Massive Monster Mayhem, In the Night Garden and Mega Man. DHX Brands has operations in London, Toronto, Los Angeles and Hong Kong.
This press release contains “forward-looking statements” under applicable securities laws with respect to DHX Media including, without limitation, statements regarding the timing for commencing the consumer products program for Teletubbies in South Korea and the range of products to be produced, market potential in Asia and the business strategies and operational activities of the Company. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to the Company. Actual results or events may differ materially from those expressed or implied by such forward-looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks related to the ability of DHX Media and its licensees to execute on license agreements and other factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in the Company’s most recent Annual Information Form and annual Management Discussion and Analysis, which also form part of the Company’s annual report on Form 40-F filed with the U.S. Securities and Exchange Commission. These forward-looking statements are made as of the date hereof, and the Company assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.