Halifax, NS – 22 April 2008 – DHX Media Ltd (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content is pleased to announce several international sales for Out of the Blue Enterprises’ innovative, critically-acclaimed animated preschool show, Super WHY!, signed by its distribution subsidiary DECODE Enterprises, including a deal with Nick Jr. in the UK for all 65 half-hour episodes. The series, which is already airing on PBS in the US and on Canada’s CBC, has also been sold to Singapore’s Kids Central, Korea’s KidsTalkTalk channel, ATV, EBS, Hana TV and Iconix Entertainment, for between 13 and 65 episodes each.
Super WHY! is produced by Out of the Blue Enterprises, in conjunction with DECODE Entertainment, one of the production subsidiaries of DHX Media. Out of the Blue is led by co-founders Angela C. Santomero, a creator of the preschool entertainment phenomenon, Blue’s Clues, and former Nickelodeon entertainment executive and children’s marketing expert, Samantha Freeman. DECODE Enterprises, DHX Media’s distribution subsidiary, holds the worldwide television rights to the series excluding the US.
Michael Donovan, Chairman and CEO at DHX Media commented, “We are very proud of our growing library of the highest quality children’s programming. The strong international response to Super WHY! is another indicator of our growing revenue potential.”
Neil Court, President of DECODE Enterprises said, “We’ve had a great response to Super WHY! with its story-based adventures. It can be a challenge to create preschool programming that is educational, but strongly balanced with entertainment, and Super WHY! hits the mark.”
“We are thrilled to share Super WHY! and its valuable literacy tools with more budding ‘Super Readers’ around the world,” said Ms. Santomero. “We developed the program with the mission of encouraging a lifelong love of books among young children, and we are delighted with the overwhelmingly positive feedback we’ve been receiving both in the U.S. and beyond.
ABOUT Super WHY!
Reading is power and Super WHY! is the only preschool property created to help young children learn important literacy skills through interactive storybook adventures. The program represents a unique approach to preschool educational television, featuring the Super Readers, a team of superhero characters with literacy-based powers, who jump directly into books to look for answers to everyday challenges. The home viewer is the superhero sidekick, who is encouraged to participate in the fun through playing research-based reading games. Hip Hip Hooray, the Super Readers save the day!
For more information, please contact:
DHX Media Ltd. +1 902-423-0260
David A. Regan – EVP, Corporate Development & IR
AIM Nominated Advisors:
Grant Thornton Corporate Finance +44 (0) 20 7383 5100
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. shares trade on AIM and are listed on the TSX, the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment, Halifax Film and Studio B Productions, are the producers or co-producers of 17 original television series and theatrical releases currently commissioned for production and maintain a growing library of over 2,200 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
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