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WILDBRAIN APPOINTS VETERAN ENTERTAINMENT AND SECURITIES LAWYER MARK TRACHUK AS GENERAL COUNSEL

THE ROAD TO PROM CAN BE A BIG HAIRY MESS! BAD HAIR DAY PREMIERES MARCH 20 ON FAMILY CHANNEL

Disney Channel original movie stars fan-favourites Laura Marano and Leigh-Allyn Baker

Movie premieres as part of Family's Mega March break programming event

Toronto, ON - 3 March 2015 - this March break,  frizz meets feds in the new Disney Channel Original Movie Bad Hair Day. Premiering Friday, March 20th at 8pm ET/PT, the comedic caper stars Laura Marano (Austin & Ally) as Monica, a high school tech-whiz whose prom day abruptly shifts into a wild ride across town thank to a down-on-her-luck cop (Leigh-Allyn Baker, Good Luck Charlie) and a cunning jewel thief. The buddy comedy headlines Family Channel's Mega March Break lineup, a not-to-be-missed programming event overflowing with magnificent marathons and exciting episodes from the network's top series. 

Monica has everything ready for prom except for the perfect hairstyle. After testing multiple up-dos she wakes up on prom day to her worst nightmare – the most horrible hair day ever. Desperate to fix it, and with no way to get to the salon, she teams up with Liz, a disgraced ex-cop who shows up at her door looking for a multi-million dollar necklace. Together, the unlikely pair races around town as they try to protect the necklace from a villainous jewel thief and get Monica to her prom on time, leading them to discover they have much more in common than a missing necklace.

Filmed in Montreal, Quebec, Bad Hair Day features a predominantly Canadian cast including Christian Campbell (White Collar) as the jewel thief, Pierce; Kiana Madeira (Really Me) as Monica’s best friend, Sierra; Christian Paul (Death Race) as Liz’s former patrol partner, Ed; Jake Manley (Beauty and the Beast) as Monica’s boyfriend, Kyle; and Alain Goulem (Bon Cop, Bad Cop) as Monica’s dad.

Bad Hair Day debuts as part of the network’s Mega March Break, a weeklong programming event running from Monday, March 16 – Friday, March 20. Each morning, beginning at 10 a.m. ET/PT, viewers can catch back-to-back marathons from their favourite series including Austin & Ally, Liv and Maddie, K.C. Undercover, Girl Meets World, Jessie and Dog With A Blog. The Mega March Break lineup also features the season three premiere of the Canadian original series The Next Step. The wildly popular tween drama returns Monday, March 16 at 7:30 p.m. ET/PT for a special hour-long premiere, followed by brand new episodes airing each weeknight until the mid-season finale in April.

In honour of the movie’s eagerly awaited premiere, Family Channel is hosting its first-ever Mega March Awards, presented by Bad Hair Day. Starting today, viewers can visit Family.ca to vote for their favourite stars, funniest shows, best moments, top outfits and much more. The results will be revealed during the Mega March Break Marathons. While on the site, fans can also play the brand new game “Bad Hair Day: Prom Pursuit” where they can help Monica drive around town and solve problems so she can get to prom on time.

Bad Hair Day is directed by Érik Canuel (Bon Cop, Bad Cop) and produced by Muse Entertainment. The teleplay is by Matt Eddy and Billy Eddy (Zapped), and the story is by Eric M. Gardner and Steven H. Wilson. Leigh-Allyn Baker, Joel S. Rice, Michael Prupas, Denise Carlson and Dawn Wolfrom serve as executive producers.

Family Channel offers the best in family television entertainment for children and their families in a premium, commercial-free environment. Dedicated to celebrating family life and providing a fun experience for all, Family airs a unique mix of series, movies and specials, with a large portion of programming supplied by Disney. Family Channel also offers Family OnDemand, a television-based Subscription Video on Demand (SVOD) service and Family OnLine, an internet-based, streaming service, these services, available at no additional cost, present hit Disney movies and series, plus top-rated Canadian series to subscribers when they want it, where they want it. Visit us at Family.ca.

About DHX Television DHX Television is comprised of Family Channel, Disney XD and Disney Junior (English & French) and is part of DHX Media Ltd. (TSX: DHX.A, DHX.B), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Media Ltd. markets and distributes its library of more than 11,000 half-hours of entertainment programming worldwide, and licenses its owned properties through its dedicated consumer products business. DHX Media Ltd.’s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. DHX Media Ltd. has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and Amsterdam.

For additional information please contact:

Joanna Landsberg Publicist – DHX Television joanna.landsberg@dhxmedia.com 416.977.7458

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