Halifax, NS – 2 May 2017 – DHX Media’s popular pre-school brand In the Night Garden is joining forces with the NSPCC in a year-long campaign to help the charity engage with more young children and their parents.
As part of the collaboration the NSPCC’s Baby and Toddler Safety page that launched last month will feature branded In the Night Garden lifestyle imagery, along with tips from the show’s affiliated sleep expert, Mandy Gurney (Millpond Sleep Clinic), to help parents get their children into healthy and effective sleeping routines. In addition, there will be a host of articles created by the NSPCC to assist parents.
The collaboration will also see a variety of fundraising activities, including the sale of a new range of In the Night Garden products from Truprint, due to launch later this month, which will include cushions, blankets and greeting cards, and see 25% of the proceeds going to the NSPCC.
Debbie Walker, Brand Manager, DHX Brands, said: “We are extremely excited about this major collaboration with the NSPCC. It will not only enhance In the Night Garden’s reputation as a trusted brand with parents but it will also provide a vital service for families who have trouble with their children’s sleeping habits and complement the NSPCC’s range of services for parents.”
Claire Hoyle, Head of Partnerships, NSPCC: “We are really looking forward to this new collaboration with “In the Night Garden” kicking off. Together we will be able to provide great entertainment to young children while at the same time offering top parenting tips for their mums and dads.
“At the same time a range of great new In the Night Garden products will be hitting the shops, with a slice of the sales going direct to the NSPCC and its vital work preventing abuse and neglect happening to children and young people across the UK.”
Screened nightly on CBeebies, In the Night Garden is an enchanting and captivating world full of fascinating stories, nursery rhymes, music and humour. Igglepiggle, Upsy Daisy and Makka Pakka have become part of the bedtime rituals for many preschoolers, and the brand is currently one of the top 10 fastest growing preschool properties in toys, with strong licensing programmes in the UK, Australia and China.
About DHX Media
DHX Media Ltd. (www.dhxmedia.com) is the world’s leading independent, pure-play children’s content company. Owner of the world’s largest independent library of children’s content, at more than 12,500 half-hours, the Company is recognized globally for such brands as Teletubbies, Yo Gabba Gabba!, Caillou, In the Night Garden, Inspector Gadget, Make It Pop, Slugterra and the multiple award-winning Degrassi franchise. As a content producer and owner of intellectual property, DHX Media delivers shows that children love, licensing its content to major broadcasters and streaming services worldwide. Through its subsidiary, WildBrain, DHX Media also operates one of the largest networks of children’s content on YouTube. The company’s robust consumer products program generates royalties from merchandise based on its much-loved children’s brands. Headquartered in Canada, DHX Media has offices in 15 cities globally, and is listed on the Toronto Stock Exchange (DHX.A and DHX.B) and the NASDAQ Global Select Market (DHXM).
About the NSPCC
The NSPCC is the only children’s charity fighting to end child abuse in the UK and Channel Islands. Using voluntary donations, which make up more than 90 per cent of our funding, we help children who’ve been abused to rebuild their lives, we protect children at risk, and we find the best ways of preventing child abuse from ever happening. So when a child needs a helping hand, we’ll be there. When parents are finding it tough, we’ll help. When laws need to change, or governments need to do more, we won’t give up until things improve.
Our ChildLine service provides a safe, confidential place for children with no one else to turn to, whatever their worry, whenever they need help. Children can contact ChildLine 24 hours a day, 365 days a year on 0800 1111 or by visiting www.childline.org.uk
Our free helpline provides adults with a place they can get advice and support, share their concerns about a child or get general information about child protection. Adults can contact the helpline 24 hours a day, 365 days a year on 0808 800 5000, by texting 88858 or visiting www.nspcc.org.uk