Toronto, ON – 22 January 2015 – Ranking #1 with key kids demographics, DHX Media’s digital specialty network Disney XD Canada continues to be the country’s leading digital channel.1 The network is reporting its best fall on record since its launch in June 2011, positioning the channel for continued growth throughout the completion of the broadcast year.2
For the first four months of the 2014/2015 broadcast year:
Disney XD Canada was the #1 kids digital channel with kids, boys and girls in the 6-11 and 7-11 demographics for AMA, share and rating;3
Disney XD Canada has seen growth amongst its primary demographic of kids 6-11, as well as boys 6-11;4
Disney XD Canada was the only kids digital specialty network to grow viewership with kids 7-11 and boys 7-11;5
Disney XD Canada is currently outpacing the competition, which is down or stagnant compared to their 2013/2014 broadcast year performance.6
The record-breaking performance of Disney XD Canada during Fall 2014* can be largely attributed to the network’s new top-rated series, Star Wars Rebels. Performance highlights include:
Since launch, Star Wars Rebels is the highest ranking animated program across all kids digital channels for the fall;7
Star Wars Rebels holds the top four spots for Disney XD Canada’s programming amongst viewers 2+ for Fall 2014;8
On October 26, the new Star Wars Rebels episode brought in Disney XD Canada’s highest recorded fall audience since launch with 274,500 viewers (2+).9
Disney XD Canada looks ahead to a strong second quarter, with the return of the Canadian Screen Award-nominated seriesGaming Show (In My Parents’ Garage) and the debut of Penn Zero: Part-Time Hero in February. This weekend fans can tune into a brand new episode of Star Wars Rebels on Sunday, January 25 at 8 p.m. ET featuring Billy Dee Williams reprising his original trilogy role of Lando Calrissian.
Disney XD is an advertising-supported digital specialty network and multiplatform brand offering a compelling mix of high definition live-action and animated programming to homes across Canada. Disney XD features series, movies and short form content that focus on comedy, discovery, accomplishment and adventure. Disney XD programming is also available through dedicated on demand and broadband services. Visit us at DisneyXD.ca.
About DHX Television
DHX Television is comprised of Family Channel, Disney XD and Disney Junior (English & French) and is part of DHX Media Ltd. (TSX: DHX.A, DHX.B), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Media Ltd. markets and distributes its library of more than 11,000 half-hours of entertainment programming worldwide, and licenses its owned properties through its dedicated consumer products business. DHX Media Ltd.’s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. DHX Media Ltd. has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and Amsterdam.
For additional information, please contact:
Jaime Werby
Director, Communications – DHX Television
Jaime.Werby@dhxmedia.com
416.977.7416
Note:
* indicates the time frame of September 1, 2014 – December 31, 2014
Source:
Numeris (BBM Canada)/Total Canada/Cdn Digital English Channels/AMA(000)/Four-year combined station ranker from BY2011-2012 to BY2014-2015 STD: 8/29/2011-1/4/2015.
Numeris (BBM Canada)/Total Canada/Disney XD/SHR%, AMA(000)/Fall 2011: 8/29/11-12/31/11, vs. Fall 2012: 8/27/12-12/31/12, vs. Fall 2013: 8/26/13-12/31/13, vs. Fall 2014: 9/1/14-12/31/14.
Numeris (BBM Canada)/Total Canada/Cdn Digital English Channels/AMA(000)/Four-year combined station ranker from BY2011-2012 to BY2014-2015 STD: 8/29/2011-1/4/2015.
Numeris (BBM Canada)/Total Canada/Cdn Kids Digital Channels: Disney XD, Teletoon Retro, Nickelodeon, ABC Spark, Cartoon Network, BBC Kids/SHR%, AMA(000)/Fall 2011: 8/29/11-12/31/11, vs. Fall 2012: 8/27/12-12/31/12, vs. Fall 2013: 8/26/13-12/31/13, vs. Fall 2014: 9/1/14-12/31/14.
Numeris (BBM Canada)/Total Canada/Cdn Kids Digital Channels: Disney XD, Teletoon Retro, Nickelodeon, ABC Spark, Cartoon Network, BBC Kids/SHR%, AMA(000)/Fall 2011: 8/29/11-12/31/11, vs. Fall 2012: 8/27/12-12/31/12, vs. Fall 2013: 8/26/13-12/31/13, vs. Fall 2014: 9/1/14-12/31/14.
Numeris (BBM Canada)/Total Canada/Cdn Kids Digital Channels: Disney XD, Teletoon Retro, Nickelodeon, ABC Spark, Cartoon Network, BBC Kids/SHR%, AMA(000)/Fall 2011: 8/29/11-12/31/11, vs. Fall 2012: 8/27/12-12/31/12, vs. Fall 2013: 8/26/13-12/31/13, vs. Fall 2014: 9/1/14-12/31/14.
Numeris (BBM Canada)/Total Canada/Cdn Kids Digital Channels: Disney XD, Teletoon Retro, Nickelodeon, ABC Spark, Cartoon Network, BBC Kids/SHR%, AMA(000)/ Fall 2014: 9/1/14-12/31/14, Fall season only program ranker, 2+ airings.
Numeris (BBM Canada)/Total Canada/Disney XD/AMA(000)/Fall 2011: 8/29/11-12/31/11, vs. Fall 2012: 8/27/12-12/31/12, vs. Fall 2013: 8/26/13-12/31/13, vs. Fall 2014: 9/1/14-12/31/14, Fall seasons only combined program ranker, 1+ airings.
Numeris (BBM Canada)/Total Canada/Disney XD/AMA(000)/Fall 2011: 8/29/11-12/31/11, vs. Fall 2012: 8/27/12-12/31/12, vs. Fall 2013: 8/26/13-12/31/13, vs. Fall 2014: 9/1/14-12/31/14, Fall seasons only combined program ranker, 1+ airings.