DHX BRANDS BOOSTS UK TEAM WITH FOUR KEY HIRES

London-based appointments across brand management, creative services and product development

Halifax, NS – 16 August 2016 – DHX Brands, the dedicated brand management and consumer products arm of DHX Media (“DHX” or the “Company”) (NASDAQ: DHXM; TSX: DHX.A, DHX.B), has today announced the appointment of four new team members in its London office. Debbie Walker has been appointed Brand Manager, Cheryl Brock joins as Design Manager in the Creative Services team, Alessia Foster takes the position of Head of Product Development, with Holly Taylor joining her as Product Development Manager.

Walker will lead brand and marketing initiatives in the UK for hit preschool properties Twirlywoos and In the Night Garden. Having worked in roles across Mattel, FremantleMedia Kids & Family Entertainment and Trinity Films, Walker has in-depth experience in kids’ and family brand marketing, PR and creative communications. At Mattel, she managed Fireman Sam and worked across the relaunch of Bob the Builder.

In the DHX Brands’ Creative Services team, Brock will help maintain a growing DHX Brands portfolio and launch new titles. With a wealth of expertise in licensing design for both product and graphics across an array of properties, Brock’s background spans design for boys and girls of all ages. Previously, she worked across brands including Thomas and Friends, The Simpsons, Hello Kitty and My Little Pony. More recently she was working for Disney where she was responsible for graphic and product design for some of the largest European direct-to-retail accounts.

Establishing a dedicated DHX Brands product development team, Foster brings with her extensive international experience of leading the development of products through licensing and live events and attractions programmes. Most recently at Mattel, she has worked on global brands including Thomas & Friends, Fireman Sam, Bob the Builder and Barbie.

Taylor joins the newly established DHX Brands Product Development team with a focus on apparel and soft lines development. She has considerable experience in this field, most recently for Disney on their apparel development for all major UK retailers.

Peter Byrne, EVP, DHX Brands, says: “These appointments, in newly created roles, underscore our commitment to growing the consumer presence of our brands globally and highlight the increasing strength of DHX Brands in the marketplace. Debbie, Cheryl, Alessia and Holly join an existing talented and experienced team and we are delighted to add their respective skills and expertise to our business.”

For more information, please contact:

Trade Media: Aimee Norman at DDA Blueprint PR
aimee@ddablueprint.com
+44 (0) 20 7932 9800

About DHX Brands
DHX Brands is the dedicated brand-management and consumer-products arm of DHX Media Ltd. (NASDAQ: DHXM; TSX: DHX.A, DHX.B) (www.dhxmedia.com), a leading creator, producer, marketer and broadcaster of family entertainment. DHX Brands specializes in creating, building and maintaining high-profile global entertainment brands within the children’s and young-adult markets. With expertise in brand development, licensing, marketing and creative, we develop brands which captivate and inspire through engaging content, first-class distribution, quality consumer products, immersive live experiences, and digital media. DHX Brands’ world-class portfolio includes TeletubbiesTwirlywoosIn the Night GardenYo Gabba Gabba!Caillou, Make It Pop!, Slugterra, and Degrassi. DHX Brands has offices in London, Toronto and Los Angeles.