DHX MEDIA SIGNS FIRST-LOOK DEAL WITH NEW METRIC MEDIA

Halifax, Los Angeles, London, Toronto, Vancouver. 3 October 2014. DHX Media, a key player internationally in the creation of entertainment content, is further expanding its reach in scripted primetime programming through a two-year first-look deal with rapidly rising indie film, TV and new-media production company, New Metric Media.

New Metric Media currently has several scripted series in active network development which DHX Media anticipates co-producing, subject to broadcaster greenlight. At Bell Media, these include the half-hour comedies Letterkenny, about residents of a farming town trying to protect their old fashioned ways, and Divorce Party, about three young newly single women; while at CBC the one-hour murder/mystery drama series McMurray is in development.

Launched in Fall 2013, New Metric Media is a partnership between producer Mark Montefiore (Cas & Dylan, Picnicface) and former CBC Production Executive, Patrick O’Sullivan.

DHX Media’s primetime credentials include the long-running Canadian news-satire and sketch show This Hour Has 22 Minutes, which is now in a ground-breaking 22nd season, and twenty-something comedy Satisfaction for CTV.

Steven DeNure, President and COO of DHX Media, said: “Mark and Patrick have a tremendous track record and a clear vision for New Metric Media. It’s an ideal opportunity for DHX to potentially extend the scope of our primetime output with a production company that is creatively strong with a dynamic slate of shows.”

Mark Montefiore, Partner of New Metric Media, said: “We are thrilled to be working alongside DHX, a forward-thinking, industry leader at an exciting time. This deal allows us to focus on the core vision of our vibrant slate and creative teams while propelling us further into the international marketplace.”

For further information please contact: 
Aimee Norman at DDA Blueprint +44 (0) 20 8985 4708 or  aimee@ddablueprint.com 
Monique Levine at DDA Blueprint + 44 (0) 20 7932 9825 or  monique@ddablueprint.com

About DHX Media Ltd.
DHX Media Ltd. (www.dhxmedia.com) is a leading broadcaster, creator, producer and marketer of primetime and family entertainment. The Company markets and distributes its library of more than 10,000 half-hours of entertainment programming worldwide, and licenses its owned properties through its dedicated consumer products business. DHX Media Ltd.’s full-service international licensing agency, Copyright Promotions Licensing Group Ltd. (CPLG), represents numerous entertainment, sport and design brands. DHX Media Ltd. has offices in Toronto, Vancouver, Halifax, Los Angeles, London, Paris, Barcelona, Milan, Munich and Amsterdam, and is listed on the Toronto Stock Exchange under the ticker DHX.

About New Metric Media:
Based at Pinewood Studios in Toronto, New Metric Media is an independent film, television, and new-media production company formed by producer Mark Montefiore (CAS & DYLAN, PICNICFACE) and former CBC Production Executive, Patrick O’Sullivan. The company is focused on creating entertaining content for global audiences.

Disclaimer
This press release contains forward looking statements with respect to DHX including potential series production and participation by DHX in such productions. Although DHX believes that the expectations reflected in such forward looking statements are reasonable, such statements involve risks and uncertainties and are based on information currently available to DHX. Actual results may differ materially from those expressed or implied by such forward looking statements. Factors that could cause actual results or events to differ materially from current expectations, among other things, include risks factors discussed in materials filed with applicable securities regulatory authorities from time to time including matters discussed under “Risk Factors” in DHX’s short form prospectuses dated November 14, 2013 and December 31, 2013, Annual Information Form, and annual Management Discussion and Analysis. These forward-looking statements are made as of the date hereof, and DHX assumes no obligation to update or revise them to reflect new events or circumstances, except as required by law.