Halifax, NS – 12 February 2014 – DHX Media, a leading independent creator, producer, distributor and licensor of children’s entertainment content, has signed a major deal securing Imports Dragon as the master toy partner for its hugely successful animation series Johnny Test (117 x 30’).
Imports Dragon is creating collectable figures of the action adventure star Johnny Test, in multiple costumes, set to launch at retail for this Fall 2014. One of the top rated kid’s TV shows globally since 2005, Johnny Test is also among the most aired shows on Cartoon Network’s US channel – as well as being aired across the world on the broadcaster’s international channels. Imports Dragon will be attending this year’s New York Toy Fair based at booth #2D04.
Steven DeNure, President and COO at DHX Media, says: “Johnny Test has a phenomenal worldwide fan base, and we are thrilled to be able to extend this livewire property with world class toy manufacturer Imports Dragon. The success of the program has grown exponentially and we are delighted to expand our licensing and merchandising activity.”
Aimed at 6-11 year olds, Johnny Test is produced by DHX Media as an original production for TELETOON Canada and Cartoon Network channels around the world. Created by Scott Fellows, also known for his work as the creator and executive producer of Ned’s Declassified School Survival Guide and Big Time Rush.
Johnny and his friends star in what has become the top rated show for its target audience across multiple territories including Canada and the USA. The latest season of 26 x 30 minutes is jam-packed with rockin’ robots, warped villains and more hilarious action than ever before (if that’s even possible), which are all staples in the life of the Test family and their talking dog, Dukey. The mile-a-minute animation follows the comedic action adventures of an 11-year old boy who transforms into multiple super heroes including Johnny X, Johnny Giant and Johnny Muscles to name a few and battles epic villains like Brain Freeze and the Bee Keeper to save the day.
For more information, please contact:
Aimee Norman at DDA Blueprint PR for DHX Media
Tel: +44 (0) 20 8985 4708 or firstname.lastname@example.org
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes 9,500 half hours of children’s entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is recognized for brands such as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test and Super WHY!. DHX Media’s full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and Amsterdam and is listed on the Toronto Stock Exchange
About Imports Dragon
Founded in 1998 in Canada, Imports Dragon is now the fastest-growing toy & game distribution and manufacturing company in Canada with offices in Toronto, Boisbriand, Shantou and Hong Kong. The head office, showroom and warehousing facilities are located in Boisbriand, Quebec.