NICKELODEON COMMISSIONS DHX MEDIA’S W!LDBRAIN ENTERTAINMENT AND THE MAGIC STORE TO PRODUCE SEASON 4 OF YO GABBA GABBA!

Halifax, NS – 11 March 2011 – DHX Media Ltd (TSX: DHX), a leading independent international producer and distributor of mostly children’s television programming and interactive content is pleased to announce that Nickelodeon has ordered 13 new half-hour episodes of the critically acclaimed live-action preschool series, Yo Gabba Gabba!. DHX Media’s W!LDBRAIN Entertainment, the award-winning entertainment company and one of the world’s foremost producers of animation, will re-team with Yo Gabba Gabba! co-creators Christian Jacobs and Scott Schultz of The Magic Store to produce a fourth season of the critically acclaimed series for Nickelodeon. Production will commence this summer in Los Angeles.

Yo Gabba Gabba! has catapulted to pop culture phenomenon status and we couldn’t be prouder of its success,” said Brown Johnson, President, Animation, Nickelodeon.  “Alongside our creative partners at The Magic Store and W!LDBRAIN, we’re excited to bring to the legions of Gabba fans more great stories, cool music, valuable lessons and awesome guest stars.”

Yo Gabba Gabba! has enjoyed tremendous success as a hit television series, a sold-out live touring show and it continues to thrive as a consumer products brand,” said Michael Polis, President, W!LDBRAIN Entertainment; EVP, Branded Entertainment & Consumer Products, DHX Media and Executive Producer of Yo Gabba Gabba!.” “We are thrilled to continue the magic on television with a landmark fourth season on Nickelodeon and we look forward to bringing more Gabbaland adventures to loyal fans around the globe,” he continued.

Past musical and celebrity guest stars have included Fred Armisen, Jack Black, Anthony Bourdain, Devo, Rachel Dratch, Flaming Lips, The Killers, Angela Kinsey, Solange Knowles, Jack McBrayer, MGMT, Mix Master Mike, Mos Def, The Roots, Andy Samberg, The Shins, Sarah Silverman, Sugarland, The Ting Tings, Weezer, Jimmy Eat World, Elijah Wood and Weird Al Yankovic, among others. In addition to the celebrity guests featured on the television series, live tour guest stars included Devendra Banhart, Cold War Kids, Matt Costa, Nicole Richie, Snoop Dogg, Jon Heder, Talib Kweli, Mix Master Mike, Kid Sister, Keri Russell and more, while Christina Aguilera, Jessica Alba, Jason Bateman, Travis Barker, Brendan Fraser, Heidi Klum, Chris Noth, Brooke Shields, Gwen Stefani and Dennis Quaid attended with their families.

Yo Gabba Gabba! apparel, CDs, DVDs, books and other merchandise are sold in stores nationwide in the U.S. and have skyrocketed in popularity.  The series is now in its third season on Nickelodeon in the U.S., with encore episodes airing 7 days a week on Nick Jr.  The series also airs in several major international territories, including Australia, Canada, Israel, Latin America, New Zealand, South Africa and the U.K. Yo Gabba Gabba! is recommended as a trusted program for preschoolers by The Smart Television Alliance, a non-profit organization comprised of leading non-profit children’s media organizations including Common Sense Media, Parents’ Choice Foundation, Parents Television Council and Coalition for Quality children’s Media: KIDS FIRST!.  Visit www.yogabbagabba.com.

About Nickelodeon
Nickelodeon, now in its 31st year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA).

About W!LDBRAIN Entertainment
Wildbrain Entertainment is an award-winning entertainment company and one of the world’s foremost producers of animation. The studio develops television, motion pictures, short-form programming, commercial content and consumer products. Their exceptional slate of programming includes the critically acclaimed television series Yo Gabba Gabba! (Nick Jr.) and live touring show, Yo Gabba Gabba! LIVE!