Halifax, NS – 11 April 2007 – DHX Media Ltd. (AIM & TSX ticker: “DHX”), a leading independent international producer and distributor of television programming and interactive content, is pleased to announce the launch of a new preschool show Bo on the Go! Twenty-six half-hour episodes of the series have been commissioned by Canada’s CBC and will be produced by DHX Media Ltd.’s Halifax Film division and distributed internationally by its DECODE Entertainment division. The series will be delivered for a fall launch on CBC.
Using motion capture technology and computer graphics (CG), Bo on the Go! promotes an active lifestyle and an active mind for preschoolers. It has been created by a dedicated group of artists, broadcasters and educators to instill a love of movement in children, while linking their activity to a plot-driven story.
Dominique Bazay, Vice President Distribution at DECODE Entertainment, said: “Helping kids have a healthy lifestyle with lots of exercise is an issue facing broadcasters around the world, and Bo on the GO! provides a fun, interactive show that gets preschoolers moving around at an early age.”
Michael Donovan, Chairman and CEO of DHX Media, said: “Bo is another example of both the synergies between our production and distribution divisions and of our growing portfolio of kids television shows with international and ancillary revenue potential.”
About Bo on the Go!
Bo is a positive, super-energetic and inquisitive young heroine who, along with her young friend Dezadore dragon ‘Dezzy’, encourages children at home (Bo’s Bo-Buddies) to go on amazing adventures by actively joining her in a variety of movements that assist her on her quest. Like all heroes, Bo faces challenges and obstacles and receives small rewards and achieves victories along the way.
For more information, please contact:
DHX Media Ltd.
Dana Landry – Chief Financial Officer
David A. Regan – EVP Corporate Development & Investor Relations
AIM Nominated Advisors: Canaccord Adams Limited
+44 (0) 20 7050 6500
About DHX Media Ltd.
DHX Media Ltd. is a leading international producer and distributor of television programming and interactive content with an emphasis on children, family and youth markets. DHX Media Ltd. is listed on AIM and on the Toronto Stock Exchange. DHX Media’s production companies, Decode Entertainment and Halifax Film, are the producers or co-producers of 11 original television series or theatrical releases currently commissioned for production and maintain a growing library of over 1,700 half-hours of mostly children and youth-oriented television productions. www.dhxmedia.com
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